Chen Lee navigates the sub aquatic terrain around the Challenger Deep. The software (one of its kind) allows him to explore lowest oceanic depths from the comfort of his research lab at Caltech. The Augmented Reality overlays help him understand the terrain, the crushing pressure and temperature readings with every move of the cursor.
Augmented Reality (AR) enables millions across the globe empowering them with tools that enhance their understanding of their work spheres. A Seismologist, A research Scientist working in Genetics, a student of Geology and a technician working on an oil exploration project. All work on augmented platforms that provide information and understanding that makes for nano-level precision.

AR is a fast evolving organism, its revenue is expected to reach $150 Billion by 2020 (* Digi-Capital) the projected spray of investment is expected to be as given:

(*http://www.visualcapitalist.com)

Virtual Reality(VR) its cousin is not too far behind. (VR) an artificial, computer-generated simulation or recreation of a real-life environment or situation. It immerses the user by making them feel like they are experiencing the simulated reality firsthand, primarily by stimulating their vision and hearing. (* http://www.augment.com)

The digital environment that VR creates finds its application across sectors and domain.
The market is expected to reach $30 Billion by 2020.
The Projected investments are expected to be as follows:

(*http://www.visualcapitalist.com)

The AR/VR Universe is rapidly expanding with companies leveraging the breadth of their experience with technology to gain a foothold.

A Glimpse of the AR/VR players:

AR and VR do not usually work in isolation. Their greatest potential is realized when they are blended creating an, even more, immersive experience.
For example, haptic feedback-which is the vibration and sensation added to interaction with graphics-is considered an augmentation. However, it is commonly used within a virtual reality setting in order to make the experience more lifelike through touch.

Alone or blended together, they are undoubtedly opening up worlds-both real and virtual alike.

 

Photo by Drew Graham on Unsplash